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Forward Mutual Insurance Company

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August 29, 2019

By the Minutes: The Start of the 21st Century

Change comes naturally with the passage of time and the first ten years of the new millennium brought many changes for the mutual insurance industry, including our area mutuals.

125 Years of Dedicated Protection

On August 27, 2000, Ixonia Mutual celebrated its 125th anniversary with a “Picnic in the Park.” Over 550 people attended this momentous event.

National Tragedy Affected All

A year later, tragedy struck and changed the tone of our nation. On September 11 (9/11), Islamic terrorists attacked the Twin Towers of the World Trade Center in New York and the Pentagon in Washington D.C., horrifying Americans and people throughout the world.

A Coast Guard rescue team from Sandy Hook, N.J., races to the scene of the World Trade Center terrorist attack. U.S. Coast Guard photo by Petty Officer 2nd Class Tom Sperduto / dvidshub.net

These events affected the insurance industry, trickling down to even the small mutuals in Wisconsin. The USA Patriot Act, signed into law by President George W. Bush in October 2001, required insurance companies to report possible money laundering. The Terrorist Risk Insurance Act, signed into law in November 2002, required insurance companies to cover acts of terrorism. Mutual reinsurance costs increased by over 7.5% in 2002. These changes greatly affected Ixonia Mutual Insurance Company and Watertown Mutual Agency.  

Changes in Structure of Leadership

Howard Wiedenhoeft, Ixonia Mutual Insurance Company CEO and President
Howard Wiedenhoeft, CEO and President, Ixonia Mutual Insurance Company

In 2006, Ixonia Mutual changed the corporate structure of its board of directors. The president of the board became chairperson of the board and a new position of president and CEO of the company was created. This new position was responsible for managing the mutual, which previously had been the duty of the board secretary. It additionally helped distinguish between the board of director officers and the management of the mutual. Howard Wiedenhoeft served as Ixonia Mutual’s first president and CEO.

Changes in Technology

The year of 2006 brought many technology changes for Ixonia Mutual. With a goal of promoting the mutual and reaching out to its insureds, Ixonia Mutual published its first internet website. The office installed a digital file system for electronically storing paper documents, which made its expansive filing cabinets nearly obsolete.

Changes also came to the insurance coverage world, which were indicative of the ever-developing technological times. To keep up with policyholder demands, Ixonia Mutual added new coverages, including Identity Theft Coverage in 2006 and Equipment Breakdown Coverage in 2008.

It’s interesting to look back at those first ten years of the new century. So many changes occurred, yet both Ixonia Mutual and Watertown Mutual continued to meet the needs of their insureds.


Read more!

By the Minutes: Introduction

1872 Watertown Mutual Founded

1875 Ixonia Mutual Founded

Comparing the Capitalizing of Two Early Mutuals

A Mutual’s First Claim

Supporting Dairy in the Late 1800s

1879 Early Challenges for a Young Mutual

Ixonia Mutual’s First $1000 Loss

1885 A Year of Neighbor Helping Neighbor

Changes of Bylaws

Our Dairy Heritage

Insuring Automobiles

Taxes, War and the English Language

Supporting the Community’s Fire Protection

Board Directors and Their Meetings

Standardization of Wisconsin Mutuals

Of Electricity, Radio and Foxes

Our Annual Meetings Over the Years

Tumultuous 1930-1940s

How a Major Disaster Affected Extended Coverage and Reinsurance

Surviving the Big Dogs in the 1960s

Introducing Agents to the Mutuals

Accounting Over the Years

Centennial Anniversaries

Mutual Offices

Mutual Managers and Staff

Establishing Confidence in Financial Strength

Entering the Era of Computers

The 1990s, Advancement and Angst

The Start of the 21st Century

Concord and Watertown Merge

Ixonia Mutual and Watertown Mutual Merge and a New Company is Formed

Setting the Stage, Moving Forward with a New 2020 Vision

The New Forward Mutual

Post Script

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More About Us

Forward Mutual Insurance Company serves home and farm owners throughout southeastern Wisconsin. We offer personal attention and peace of mind.

To learn more about our company and the products we offer, check our website or call 920-261-6616.

W1202 Glenview Ave.
PO Box 326
Ixonia, WI 53036

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