{"id":221,"date":"2016-04-06T11:44:07","date_gmt":"2016-04-06T16:44:07","guid":{"rendered":"http:\/\/forwardmutual.com\/news\/?p=221"},"modified":"2016-04-06T11:44:07","modified_gmt":"2016-04-06T16:44:07","slug":"new-ways-reaching","status":"publish","type":"post","link":"https:\/\/www.forwardmutual.com\/news\/2016\/04\/new-ways-reaching\/","title":{"rendered":"New Ways of Reaching Out"},"content":{"rendered":"

In the old days, quality insurance meant a lot of knocking on doors, telephone calls\u00a0and positive word-of-mouth. This was true not only for a company\u2019s product but also the\u00a0<\/span>service it provided and the way it marketed itself.<\/span><\/p>\n

While this personal attention is something we never want to lose, the fact is today\u2019s consumer looks for insurance in very different ways. More customers than ever have become online shoppers and they turn to the Internet for homeowner information.<\/p>\n

\"Benefits<\/p>\n

Here\u2019s how Forward Mutual is responding to our consumer’s needs:<\/h2>\n

This spring we updated our website to a responsive framework. This means it\u2019s easily viewable on all media devices, whether you’re using a small smartphone or a large-screen computer. We also listed our products in careful, yet succinct detail to accommodate today\u2019s busy shoppers.<\/p>\n

This fall Forward Mutual took another leap and we \u201cwent social.\u201d Social media, that is. You can now find us on Facebook, Twitter and LinkedIn, and read regular updates on the News page of our website. We\u2019re offering viewers helpful ways to care for their property. We have safety suggestions for better living. And best of all, we\u2019re sharing friendly news of the community.<\/p>\n

Social media offers many benefits for our policyholders and potential customers. It offers benefits to our mutual as well.<\/h2>\n

Social media has become today\u2019s main source of business marketing, including the insurance industry. When Forward offers helpful information to consumers, we establish ourselves as a foremost source of expertise and service. When viewers click \u201clike\u201d on our posts, the magic of Internet algorithms becomes a modern day word-of-mouth, spreading faster and farther than old-time pavement pounding ever could. Social media puts Forward Mutual in the face of consumers and independent agencies alike. It keeps our name out in front.<\/p>\n

We at Forward Mutual encourage you to join us on social media and follow us regularly by clicking \u201clike.\u201d Help spread the good word of Forward Mutual to all your family and friends!<\/p>\n","protected":false},"excerpt":{"rendered":"

In the old days, quality insurance meant a lot of knocking on doors, telephone calls\u00a0and positive word-of-mouth. This was true not only for a company\u2019s product but also the\u00a0service it provided and the way it marketed itself. While this personal attention is something we never want to lose, the fact is today\u2019s consumer looks for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,14,4,5,6],"tags":[31],"class_list":{"0":"post-221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-community-support","7":"category-farmowners","8":"category-homeowners","9":"category-landlords","10":"category-renters","11":"tag-social-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"forwardmutual","author_link":"https:\/\/www.forwardmutual.com\/news\/author\/forwardmutual\/"},"_links":{"self":[{"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":0,"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forwardmutual.com\/news\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}